“Time is what makes us.”: A 2-minute 40-second spot, directed by Clément Lefer and Raphaël Botton, explores the quest for timeless moments through archives and life moments captured in the destinations offered by Barrière: Deauville, La Baule, and Cannes. Premiered in September during the 50th edition of the Deauville American Film Festival, the spot stands as the symbol of a new era for the group. SPOA thought of and orchestrated the entire project, from ideation to publicity. The agency conceived the campaign, wrote the script for the video, and conducted extensive documentation and archival work. Finally, SPOA proposed and received approval from Eva Green.

The campaign is aired digitally, on YouTube, the actress's social networks, and Barrière group’s social networks, as well as in cinemas with a device for broadcasting the 1-minute version of the spot at each session starting June 11, in the following cinemas: Paris (UGC Bercy, Maillot, Danton, Montparnasse, Odéon, Opéra, Rotonde, Le Grand Rex, Majestic Passy, Pathé Palace, Pathé Beaugrenelle); Île-de-France (UGC La Défense, UGC Issy-les-Moulineaux) and in regions (UGC Mondeville (Caen), UGC Atlantis (Nantes), Rialto (Nice), Kinepolis Rouen).

Link to the article: https://www.cbnews.fr/marques/barriere-spoa-font-campagne-avec-eva-green