Following a call for tenders, SPOA, an agency specializing in the creation and production of innovative campaigns and content, announces that the House of Chopard has called upon its social media expertise as part of its organic launch on TikTok. This collaboration marks a new stage in the brand's overall digital communication strategy. Organized around an editorial strategy based on Chopard's DNA, its values, and its history, the results obtained for the House are "significant," according to a statement. Indeed, the House has more than 36K followers and 156K likes since its organic launch on the platform last May, on the occasion of its presence at the Cannes Film Festival as an official partner. The House's content on TikTok has garnered several million views.

Article link: https://www.cbnews.fr/mobile/chopard-se-lance-tiktok-avec-spoa