Balmain Eyewear

The pitch

A cheeky accessories campaign, shot in content factory mode during Fashion Week.

On the occasion of Paris Fashion Week, Balmain wanted to launch its new eyewear and jewelry collection with a strong, editorial, and ultra-desirable campaign, while maximizing asset production in an extremely limited time.

Customer

Balmain

Vertical

I - LUXURY

fashion

Portée des travaux

Campaign

Photo

Editorial

The pitch

A cheeky accessories campaign, shot in content factory mode during Fashion Week.

Customer

Balmain

Vertical

I - LUXURY

fashion

Portée des travaux

Campaign

Photo

Editorial

Aperçu

Statistics

assets delivered in 48 hours

sets created on site and shot concurrently during Fashion Week

global campaign deployed across social, brand & retail content

assets delivered in 48 hours

global campaign deployed across social, brand & retail content

sets created on site and shot concurrently during Fashion Week

Our approach

Spoa® produced a series of photo shoots under the artistic direction of Olivier Rousteing, with a bold, cheeky, and confident fashion approach. Agile content factory setup: multiple locations, teams, and setups operated simultaneously during Fashion Week to deliver a rich, coherent, and highly premium campaign in just 2 days, without compromising on craftsmanship.

Gallery

Impact & Results

A dense and coherent campaign, designed to support all Balmain Eyewear & jewelry communications. The produced assets enabled a smooth and sustainable deployment on social networks, digital platforms, press activations, as well as in retail both online and offline, enhancing the visual impact of the collection during and after Fashion Week.