Spoa® orchestrated a content factory shoot during Paris Fashion Week, under the artistic direction of Olivier Rousteing. Multiple settings and light setups were operated in parallel to maximize efficiency without compromising on craftsmanship. A bold and unapologetic aesthetic, playing with volumes, textures, and attitudes, to enhance the Resort spirit.
This device allowed Balmain to immediately have a massive and perfectly coherent editorial material, designed to simultaneously feed social media, digital brand content, and press activations. An “always-on” format, designed to extend the campaign over time and establish a strong visual grammar around the collection.
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(2016-25©)
