On the occasion of the EURO, SPOA created an original digital activation for Barrière: Football Palace, exclusive evenings in the Harcourt suite of the Hôtel Fouquet’s, transformed for the occasion into a private luxury fan lounge. Distancing itself from the classic sports betting codes, the concept focuses on collective emotion, fun, and camaraderie. A match night with friends, captured and broadcast on social media, featuring around twenty guests from sports, comedy, and television: Ahmed Sylla, Arnaud Ducret, Djimo, Camille Cerf, Frank Leboeuf... A warm, accessible, and premium social media campaign, designed in cross-branding to engage a wide audience, and to anchor the Barrière Bet experience and the UEFA in the current zeitgeist.
Deployed across networks, the activation generated warm and engaging communication, enhancing the attractiveness of Barrière Bet during the Euro. An effective cross-branding initiative, anchored in the moment and social uses, to reach a wide audience without using traditional advertising codes.
👉 Why is this project strong? Social-native, emotional, and premium Perfectly integrated cross-branding with Barrière / Fouquet’s A clear illustration of Spoa®'s ability to transform a sporting moment into a desirable digital experience
Prochains projets.
(2016-25©)
