For the holiday season, we created a 3D snowman character that embodies the elegance and values of Baume et Mercier. Through a series of social media content, he was meant to inspire a festive and warm atmosphere, at the intersection of luxury and holiday magic. We present to you Baumy, an elegant snowman whose curves and textures reflect the aesthetic codes of watchmaking. He evolves in a magical setting designed to capture the emotion of the holidays, while echoing the timeless craftsmanship of the brand.