Spoa® imagined, designed, and produced Baumy, a 3D snowman embodying the festive values of Baume & Mercier. Deployed through a series of social media content, Baumy evolves in a magical universe, at the crossroads of luxury and emotion.
The campaign established an identifiable and desirable festive territory, reinforcing the emotional affinity with the audiences. A social-first approach capable of combining storytelling, visual innovation, and respect for the House's codes, while creating an engaging brand event.
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(2016-25©)
