Chopard, FOOH Palme d'Or

The pitch

A spectacular FOOH to bring out the Palme d'Or at the heart of the Cannes Film Festival.

At the time when the jury was about to deliver its verdict and award the Palme d'Or at the closing of the 77th Cannes Film Festival, Chopard, the legendary High Jewelry Maison and official partner of the Festival, collaborated with the SPOA agency to design an unprecedented event communication content: The FOOH (Fake Out Of Home) of the Palme d'Or emerging from the water in front of the Hotel Martinez beach.

Customer

Chopard

Vertical

I - LUXURY

Cannes

fooh

jewelry

social media

Portée des travaux

Concept

Production

Post-production

VFX

The pitch

A spectacular FOOH to bring out the Palme d'Or at the heart of the Cannes Film Festival.

Customer

Chopard

Vertical

I - LUXURY

Cannes

fooh

jewelry

social media

Portée des travaux

Concept

Production

Post-production

VFX

Aperçu

The Palm d'Or Chopard FOOH

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Statistics

views

0€

in media buying

0€

in media buying

EMV (Earned Media Value)

views

EMV (Earned Media Value)

0€

in media buying

Our approach

Spoa® conceived and produced an unprecedented FOOH: the Palme d'Or emerging from the sea facing Martinez beach. A 100% digital stunt, designed and executed in record time, crafted to naturally stand out in social feeds through the sheer power of the idea and its execution.

Impact & Results

Without a distribution budget or PR support, the content generated a global impact for Chopard by turning a strong cultural moment into a desirable and massively engaging digital event. It demonstrates Spoa®'s ability to create visibility through ideas at the right time.