Chopard, Caroline's Couture

Chopard, Caroline's Couture

The pitch

The pitch

A couture staging to reveal the dialogue between Haute Joaillerie and fashion in Paris.

For the October 2023 Paris Fashion Week, SPOA led the production of assets highlighting the Caroline's Couture dress collection envisioned by Caroline Scheufele, the artistic director and co-president of the Chopard house.

Customer

/

Chopard

Vertical

/

I - LUXURY

/

jewelry

/

fashion

/

brand content

/

Diamonds

Portée des travaux

/

Photo

/

Editorial

/

Recording

/

Production

/

Campaign

The pitch

A couture staging to reveal the dialogue between Haute Joaillerie and fashion in Paris.

For the October 2023 Paris Fashion Week, SPOA led the production of assets highlighting the Caroline's Couture dress collection envisioned by Caroline Scheufele, the artistic director and co-president of the Chopard house.

Customer

/

Chopard

Vertical

/

I - LUXURY

/

jewelry

/

fashion

/

brand content

/

Diamonds

Portée des travaux

/

Photo

/

Editorial

/

Recording

/

Production

/

Campaign

Aperçu

Aperçu

Aperçu

0:00

0:00

0:00

Statistics

Statistics

Statistics

0x

High Jewelry pieces unveiled in the Red Carpet Collection.

0x

High Jewelry pieces unveiled in the Red Carpet Collection.

0x

Caroline’s Couture outfits styled and showcased.

0x

Caroline’s Couture outfits styled and showcased.

0J

presentation during Paris Fashion Week (September 25–30, 2023)

0J

presentation during Paris Fashion Week (September 25–30, 2023)

0x

High Jewelry pieces unveiled in the Red Carpet Collection.

0J

presentation during Paris Fashion Week (September 25–30, 2023)

0x

Caroline’s Couture outfits styled and showcased.

Our approach

Our approach

Our approach

Spoa® designed and staged the event at Chopard's Hôtel Vendôme, creating a visual dialogue between precious stones, jewelry, textures, and fabrics. An elegant and immersive narrative crafted to enhance the conversation between Haute Joaillerie masterpieces and couture silhouettes within an iconic Parisian setting.

Impact & Results

Impact & Results

Impact & Results

The campaign offered a spectacular demonstration of Chopard's craftsmanship and artistic vision, reinforcing its position at the intersection of couture, jewelry, and art. A strong communication that embodies the prestige and elegance of the Maison during Fashion Week. Why is this case structuring? It is the perfect illustration of the Couture × High Jewelry dialogue. Staging that serves craftsmanship and creation. Chopard's positioning is reinforced as a Maison at the crossroads of the arts.

Spoa®

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© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.