Spoa® designed and produced a social-first activation by creating two exclusive reels with Julia Roberts, Chopard's ambassador. A special moment, captured with a natural and engaging script, revealing a Julia who is both funny, approachable, and elegant, perfectly aligned with the Maison's DNA.
The content helped humanize Chopard's speech during Watches & Wonders by creating a strong emotional connection with the audience. A premium activation designed to perform on social media while respecting the codes of luxury and watchmaking. Why is this case strategic? Celebrity endorsement handled with accuracy and spontaneity. Activation designed for real-time events. Illustration of Spoa®'s ability to capture rare moments and transform them into high-performing content.
Prochains projets.
(2016-25©)
