Chopard x Bella Hadid

The pitch

Custom social media content revealing Bella Hadid as a dream actress in Cannes.

Second collaboration between Spoa® and Bella Hadid, following a groundbreaking first project (The Red Dress) that introduced Bella to the general public. The challenge: to create content that matches her current aura while supporting her desire to explore cinema.

Client

Chopard

Vertical

I - LUXURY

Cannes

influence

jewelry

social media

Portée des travaux

Recording

Production

Concept

Post-production

Endorsement

The pitch

Custom social media content revealing Bella Hadid as a dream actress in Cannes.

Client

Chopard

Vertical

I - LUXURY

Cannes

influence

jewelry

social media

Portée des travaux

Recording

Production

Concept

Post-production

Endorsement

Aperçu

Bella Hadid loves cinema (16/9)

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Statistics

estimated organic reach (61M followers Bella Hadid, Chopard, Cannes relay)

average engagement rate, higher than luxury event benchmarks.

filming only for a result equivalent to an advertising campaign.

estimated organic reach (61M followers Bella Hadid, Chopard, Cannes relay)

filming only for a result equivalent to an advertising campaign.

average engagement rate, higher than luxury event benchmarks.

Our approach

Spoa® conceived a mini cinematographic script featuring Bella in a projection room, with a poetic mise en abyme between image, gaze, and destiny. Shot in 2 sessions of 1 hour in the backstages of the Cannes Festival, in the corridors of the Hotel Martinez, the result demonstrates an agility and creative rigor comparable to ultra-produced campaigns.

Gallery

Impact & Results

The film reinforced Chopard's positioning as a fashion, luxury, and cinema brand, while showcasing Spoa®'s ability to create premium content featuring A-list celebrities under highly constrained conditions. A bespoke storytelling approach, conceived as a work of art rather than a mere activation.