Disneyland, Katie Holmes

The pitch

A celebrity endorsement orchestrated for the launch of The Lion King at Disneyland Paris.

For Mickey's 90th anniversary, one of the most famous characters in pop culture, Disney wanted to communicate in an original way on the occasion of this historic anniversary.

Customer

Disney

Vertical

III - ENTERTAINMENT

social media

celebrity

event

approval

Portée des travaux

Endorsement

The pitch

A celebrity endorsement orchestrated for the launch of The Lion King at Disneyland Paris.

For Mickey's 90th anniversary, one of the most famous characters in pop culture, Disney wanted to communicate in an original way on the occasion of this historic anniversary.

Customer

Disney

Vertical

III - ENTERTAINMENT

social media

celebrity

event

approval

Portée des travaux

Endorsement

Aperçu

Press coverage

0:00

Our approach

Spoa® supported the celebrity choice strategy and managed Katie Holmes' endorsement: deal negotiation, contractual agreements, image rights, and overall coordination. We also organized her visit to Disneyland Paris, including a press junket and press moment.

Impact & Results

Katie Holmes's presence generated strong media visibility around the launch, enhancing the event's appeal and its international reach. A demonstration of Spoa®'s expertise in talent management and the orchestration of high-impact press initiatives.