Hasbro, Children dream of playing with their parents

Hasbro, Children dream of playing with their parents

The pitch

The pitch

An emotional stunt to remind that play creates a bond between parents and children.

In a daily life paced by work and obligations, Hasbro wanted to remind us of a simple truth: play should not be postponed. The challenge was to reach parents with a sincere message about time, childhood, and emotional connection.

Customer

/

Hasbro

Vertical

/

III - ENTERTAINMENT

/

enfants

/

cascade

/

retail

Portée des travaux

/

Editorial

/

Recording

/

Production

/

Mediation

/

Campaign

The pitch

An emotional stunt to remind that play creates a bond between parents and children.

In a daily life paced by work and obligations, Hasbro wanted to remind us of a simple truth: play should not be postponed. The challenge was to reach parents with a sincere message about time, childhood, and emotional connection.

Customer

/

Hasbro

Vertical

/

III - ENTERTAINMENT

/

enfants

/

cascade

/

retail

Portée des travaux

/

Editorial

/

Recording

/

Production

/

Mediation

/

Campaign

Aperçu

Aperçu

Aperçu

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0:00

0:00

0:00

0:00

0:00

Statistics

Statistics

Statistics

0

Children

0

Children

0

Games

0

Games

0M

of views

0M

of views

0

Children

0M

of views

0

Games

Our approach

Our approach

Our approach

Alongside Creapills, Spoa® participated in the design and production of an emotional stunt featuring real parent-child duos. A collaborative experience captured live, highlighting the importance of playing together, even for a few minutes, before time slips away.

Impact & Results

Impact & Results

Impact & Results

Shared on Creapills' networks, the operation reached 8.6 million internet users, generating strong emotional engagement. A demonstration that a simple and fair idea can awaken parental instincts and create a massive impact without advertising speech.

Spoa®

Do you have a project ?

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© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.