Hasbro, Children dream of playing with their parents

Hasbro, Children dream of playing with their parents

The pitch

An emotional stunt to remind that play creates a bond between parents and children.

In a daily life paced by work and obligations, Hasbro wanted to remind us of a simple truth: play should not be postponed. The challenge was to reach parents with a sincere message about time, childhood, and emotional connection.

Client

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Hasbro

Vertical

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III - ENTERTAINMENT

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kids

/

cascade

/

retail

Portée des travaux

/

Editorial

/

Recording

/

Production

/

Mediation

/

Campaign

The pitch

An emotional stunt to remind that play creates a bond between parents and children.

In a daily life paced by work and obligations, Hasbro wanted to remind us of a simple truth: play should not be postponed. The challenge was to reach parents with a sincere message about time, childhood, and emotional connection.

Client

/

Hasbro

Vertical

/

III - ENTERTAINMENT

/

kids

/

cascade

/

retail

Portée des travaux

/

Editorial

/

Recording

/

Production

/

Mediation

/

Campaign

Aperçu

Aperçu

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0:00

0:00

0:00

0:00

0:00

Statistics

Statistics

0

Children

0

Children

0

Games

0

Games

0M

of views

0M

of views

0

Children

0M

of views

0

Games

Our approach

Our approach

Alongside Creapills, Spoa® participated in the design and production of an emotional stunt featuring real parent-child duos. A collaborative experience captured live, highlighting the importance of playing together, even for a few minutes, before time slips away.

Impact & Results

Impact & Results

Shared on Creapills' networks, the operation reached 8.6 million internet users, generating strong emotional engagement. A demonstration that a simple and fair idea can awaken parental instincts and create a massive impact without advertising speech.

Spoa®

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© 2026 Spoa®

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Let’s talk.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We outline, we estimate, we collaborate, we deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.