Kia x Team Vitality

Le pitch

A co-branded film to highlight the Kia EV6 and the Vitality V for Victory gaming unit.

As part of the partnership between Kia France and Team Vitality, a leading esports club in France and Europe, Kia wanted to highlight a co-branded central unit inspired by the Kia EV6 crossover (100% electric), to embody performance, power, and the gaming experience in a comparative film between the gaming computer and the vehicle.

Customer

Kia x Vitality

Vertical

III - ENTERTAINMENT

car

e-sport

social media

brand content

Portée des travaux

Recording

Production

Campaign

Concept

Post-production

Le pitch

A co-branded film to highlight the Kia EV6 and the Vitality V for Victory gaming unit.

Customer

Kia x Vitality

Vertical

III - ENTERTAINMENT

car

e-sport

social media

brand content

Portée des travaux

Recording

Production

Campaign

Concept

Post-production

Aperçu

0:00

Statistics

of estimated organic reach through content distribution across the Kia & Vitality ecosystems.

0formats

co-branded products for social & gaming variations.

0formats

co-branded products for social & gaming variations.

0years

of a strengthened partnership between Kia and Team Vitality to activate multiple campaigns.

0years

of a strengthened partnership between Kia and Team Vitality to activate multiple campaigns.

of estimated organic reach through content distribution across the Kia & Vitality ecosystems.

0years

of a strengthened partnership between Kia and Team Vitality to activate multiple campaigns.

0formats

co-branded products for social & gaming variations.

Our approach

Spoa® designed and produced a motion & performance film in the studio, showcasing the power and rapid loading speed of the co-branded Vitality V for Victory gaming PC against that of the Kia EV6. A visual composition inspired by gaming and tech codes, created to convey the synergy between electric mobility and digital experience while respecting the identity of each partner brand.

Gallery

Impact & Results

The film helped to enhance the storytelling of the Kia × Team Vitality partnership by bringing to life a strong co-branded idea that simultaneously highlights electric car performance and the gaming universe to Tech, Esports, and sustainable mobility communities. Premium content designed to engage and strengthen the affinity between brands and audiences. Note: The Kia × Team Vitality partnership lasts for two years and aims to produce innovative content around mobility and esports, thereby strengthening ties with fan communities.