Spoa® designed and produced a series of editorial photos and packshots, shot alongside the films to ensure total creative coherence. Photographed by Melie Hirtz, the campaign captures the essence of Replica as an ode to memories: a subtle dance between reality and imagination, material, light, and emotion. Images designed to enhance the product while extending the brand's sensory narrative.
The campaign established a strong narrative territory around olfactory memory by offering a cinematic and emotional interpretation of the fragrance. The content enriched the brand's social platforms with a coherent, desirable, and distinctive visual script, strengthening the attachment to the Replica universe.
Prochains projets.
(2016-25©)
