Santa

The pitch

Santa and her band Hyphen Hyphen live in the studio, close to their audience.

Warner Music wanted to create an editorial format with a personal touch to bring Santa and their band Hyphen Hyphen closer to their community. The goal: to offer an intimate, authentic, and musical experience beyond the traditional promotional formats.

Customer

Warner Music

Vertical

III - ENTERTAINMENT

music

Portée des travaux

Recording

Concept

Editorial

Mediation

Post-production

The pitch

Santa and her band Hyphen Hyphen live in the studio, close to their audience.

Customer

Warner Music

Vertical

III - ENTERTAINMENT

music

Portée des travaux

Recording

Concept

Editorial

Mediation

Post-production

Aperçu

In Story with Santa & Hyphen Hyphen - Teaser

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Santa feat. Hyphen Hyphen "Like Boys" live

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Statistics

cumulative views on social platforms

engagement vs standard promotional content

deployable proprietary editorial format for other artists

cumulative views on social platforms

deployable proprietary editorial format for other artists

engagement vs standard promotional content

Our approach

Spoa® designed and produced the program “In Story With,” a special moment recorded in a studio. It's a pure live session with genuine interactions with fans, highlighting the voice and instrument in their pure form. A simple and immersive production focused on emotion and closeness. The original DNA of Spoa®: telling the story of music, supporting artists.

Santa featuring Hyphen Hyphen "Mama Sorry" live

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Santa feat. Hyphen Hyphen "The Way To Stay" live

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Gallery

Santa feat. Hyphen Hyphen "Take My Hand" - Live Clip

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In Story with Santa & Hyphen Hyphen - full show

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Impact & Results

An engaging format that strengthens the bond between the artist and their community. An organic and quality form of expression, aligned with the rock image of Santa and their band Hyphen Hyphen.