With photographer Aliocha Wallon (already involved with Spoa® for Saint Laurent), we documented the backstage of the couture show in Paris through a series of portraits and preparation scenes. The presence of model Alex Consani, with whom Spoa® had already collaborated on a Maison Margiela Fragrance couture campaign, reinforced the visual connection between the projects. Aliocha's unique eye, attuned to couture craftsmanship, textures, and the movement of volumes, allowed the transcription of a couture and poetic sensibility, revealing the gestures, details, and tensions that create the poetry of an exceptional show.
The images produced were immediately used to feed the digital platforms of the Maison, offering a rare and aesthetic access to the intimate moments preceding the show. This visual treatment enriched the narrative of the collection by reinforcing the perception of Schiaparelli as one of the most creative and disruptive houses in contemporary couture. A backstage coverage conceived as a natural extension of the show, blending art, fashion, and emotion, and deployed simultaneously on social media and the Maison's platforms.
Prochains projets.
(2016-25©)
