Spoa® has designed and produced an immersive YouTube series, following players behind the scenes: selection, training, doubts, pressure, cohesion. An authentic narrative, close to a sports documentary, to capture the highs and lows of an esports adventure in full expansion.
An editorial strategy designed to engage gaming communities and strengthen Adidas' credibility in eSports. The series establishes a lasting narrative around talents and positions Vitality as an incubator of excellence. This case is strategic for Spoa® because it shows our ability to produce long-form content that is embodied and cultural, capable of supporting a brand in a competitive and generational territory. This is sports storytelling in the Gamers version.
Next projects.
(2016-25©)
