Air France, First Class

The brief

The Air France La Première experience arrives on the Croisette

At the 78th edition of the Cannes Film Festival, Air France once again took over the Martinez beach to unveil its new La Première suite. This marks the fourth consecutive collaboration between Spoa and Air France.

Customer

Air France

Vertical

I - LUXURY

Cannes

bar

influence

social media

Portée des travaux

Production

Post-production

The brief

The Air France La Première experience arrives on the Croisette

Customer

Air France

Vertical

I - LUXURY

Cannes

bar

influence

social media

Portée des travaux

Production

Post-production

Aperçu

Statistics

Views (film + photoshoot)

brand recall in post-campaign tracking

reach VS previous activation Cannes

Views (film + photoshoot)

reach VS previous activation Cannes

brand recall in post-campaign tracking

Our approach

In the heart of the vibrant atmosphere of Cannes, we have highlighted the new La Première suite, which spans five windows and redefines the travel codes. Our mission was to transform this physical event into a powerful social media experience. By leveraging our intimate knowledge of Air France's DNA, we have designed and produced impactful social media content.

Gallery

Social-First Storytelling

Creation of short videos (Reels, TikTok) leveraging the codes of contemplative luxury and the elegance of "French chic." Immersive Content: Capturing the details of the cabin to offer subscribers an exclusive guided tour, as if they were there. Lifestyle & Prestige: Highlighting the unique atmosphere of the Air France beach, between gourmet lunches and VIP welcome.