Air France, Yann Couvreur

Air France, Yann Couvreur

The brief

The brief

Launch of Yann Couvreur's new pastry signature on Air France Business flights

Air France has entrusted us with the creation and production of social-first content capable of renewing the usual codes of culinary discourse.

Customer

/

Air France

Vertical

/

I - LUXURY

/

Cannes

/

influence

/

social media

/

brand content

Portée des travaux

/

Production

/

Post-production

The brief

Launch of Yann Couvreur's new pastry signature on Air France Business flights

Air France has entrusted us with the creation and production of social-first content capable of renewing the usual codes of culinary discourse.

Customer

/

Air France

Vertical

/

I - LUXURY

/

Cannes

/

influence

/

social media

/

brand content

Portée des travaux

/

Production

/

Post-production

Aperçu

Aperçu

Aperçu

Video 16/9

Video 16/9

Video 16/9

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0:00

0:00

Video Storyboard

Video Storyboard

Video Storyboard

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0:00

0:00

Statistics

Statistics

Statistics

0M

views (film + photoshoot)

0M

views (film + photoshoot)

0%

brand recall in post-campaign tracking

0%

brand recall in post-campaign tracking

0%

from previous activation reach

0%

from previous activation reach

0M

views (film + photoshoot)

0%

from previous activation reach

0%

brand recall in post-campaign tracking

A premium and engaging format

A premium and engaging format

A premium and engaging format

We envisioned a premium and engaging format, filmed in the chef's Parisian workshop, combining dessert preparation, storytelling inspired by travel, and interaction with cabin crew. Designed for Instagram and TikTok, the setup includes a main film and several short clips that subtly incorporate elements of the aviation world to strengthen the connection between culinary creation and the onboard experience.

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© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

© 2026 Spoa®

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

Spoa®

Do you have a project ?

By submitting this form, you agree to our Terms and Conditions and Privacy Policy.

Parlons-en.

Describe your project, campaign, content, corporate film, shooting…

Together, we will bring it to life.

Immediate responsiveness.

Do you have a project? We frame it, estimate it, collaborate, and deliver.

An agile process

Following the briefing, we are sending you an action plan, a budget, and a structured timeline.

CEO & Founder

Spoa®

Orel Simon

© 2026 Spoa®. All rights reserved.