Amazonia Fund Alliance, Visual Identity Creation

The pitch

A unifying identity serving the Amazon and water.

The global organization BFUCA, committed to protecting the Amazon and supporting indigenous tribes, has launched the AMAZONIA FUND ALLIANCE program, dedicated to addressing issues related to access to clean water. SPOA had the honor of assisting them in the design and implementation of their entire visual identity.

Customer

Amazonia Fund Alliance

Vertical

II - CORPORATE

CSR (Corporate Social Responsibility)

branding

art & culture

Portée des travaux

Branding

Editorial

The pitch

A unifying identity serving the Amazon and water.

Customer

Amazonia Fund Alliance

Vertical

II - CORPORATE

CSR (Corporate Social Responsibility)

branding

art & culture

Portée des travaux

Branding

Editorial

Aperçu

Our approach

Spoa® designed the entire visual identity of the program and adapted it across a wide range of print and institutional media, aimed to be used during major international charitable events, notably at the Cannes Film Festival. The identity was tailored for speeches supported by committed personalities such as Leonardo DiCaprio, Lily Gladstone, Fisher Stevens, and Nadia Farès.

Impact & Results

Deployed in an event and media context, the AMAZÔNIA FUND ALLIANCE identity has become a strategic tool for mobilization. It enhances the program's credibility, facilitates the engagement of partners and sponsors, and supports the visibility of concrete projects led by Brazilian NGOs, including SOS Amazônia.