Aura Blockchain x Tony Belloni

The pitch

Aura Blockchain: a foundational discourse led by Tony Belloni for a historic turning point in luxury.

To announce the creation of the Aura Blockchain Consortium, bringing together the largest luxury groups around traceability and transparency, LVMH had to make a strong statement. An unprecedented and structuring project for the industry.

Customer

LVMH, Aura

Vertical

I - LUXURY

II - CORPORATE

innovation

interview

apprentissage

Portée des travaux

Recording

Editorial

Post-production

Production

The pitch

Aura Blockchain: a foundational discourse led by Tony Belloni for a historic turning point in luxury.

Customer

LVMH, Aura

Vertical

I - LUXURY

II - CORPORATE

innovation

interview

apprentissage

Portée des travaux

Recording

Editorial

Post-production

Production

Aperçu

Tony Belloni introducing Aura Blockchain Consortium

0:00

Our approach

Spoa® designed a 'joining forces' format centered around a speech delivered by Tony Belloni, then Deputy Chief Operating Officer of the LVMH Group. A simple, institutional, and visionary film, structured with precise editorial editing to clarify the issues: traceability, certification, product protection, and sustainable transformation of the supply chain.

The impact & results

A key film to officially announce this historic consortium bringing together LVMH, Prada Group, and Richemont, marking a new era of collaboration in luxury. The content served as a narrative foundation for press, institutional, and international communications.