Cacharel

The pitch

A social media campaign to establish Ella Ella as a ritual for reconnecting with oneself.

For the Ella Ella fragrance, Cacharel wanted to create a social-first campaign capable of reaching a new generation. The challenge: to convey the DNA of the fragrance through intimate and emotional life moments, in tune with everyday uses.

Client

Cacharel, L'Oréal Luxe

Vertical

I - LUXURY

beauty, cosmetics

influence

social media

Portée des travaux

Photo

Recording

Production

Campaign

Concept

The pitch

A social media campaign to establish Ella Ella as a ritual for reconnecting with oneself.

Client

Cacharel, L'Oréal Luxe

Vertical

I - LUXURY

beauty, cosmetics

influence

social media

Portée des travaux

Photo

Recording

Production

Campaign

Concept

Aperçu

Short

Anaïs Anaïs packshot
Noa packshot
Across the Frame
Fragments of us
Amor Amor pinned memories
Amor Amor lifestyle
Zoom on Ella Ella
From Digital to Reality
Come to my room
Amor Amor reshuffle

Our approach

Spoa® has designed a content campaign intended for social media, centered around the concept of "Reconnect mode activated." It features gentle and authentic everyday scenes, combining gestures, objects, and personal moments, to make perfume a true emotional, embodied, and desirable ritual.

Gallery

Impact & Results

The ongoing campaign rollout aims to establish a clear and identifiable brand territory by strengthening emotional proximity with audiences. Social-native content, easily activated and adaptable, is designed to generate engagement, affinity, and desire around the Ella Ella fragrance.