SPOA designed and orchestrated a five-part campaign for Maison Margiela, reinventing the way of telling a perfume story through imagery. Each film, dedicated to one of the flagship fragrances in the Replica range, explores a unique sensory universe, between art, literature, and cinema, embodied by a new generation of ambassadors. Shot like a collection of short films, the series blends visual dreaminess and immersive storytelling for a celebration of olfactory memory in true Margiela fashion. An ambitious project, conceived as a complete work, from artistic direction to global production, including photography and social activations.