For the holidays, SPOA reimagined the live shopping experience for Lacoste by transforming this e-commerce format into a real narrative and immersive show. Under the banner LiveFromTheCourt, we designed a vibrant setting, signature neon graphics, and an artistic direction inspired by the Lacoste universe, blending pop, sport, and lifestyle. In collaboration with celebrities and influencers, each product presented becomes the pretext for a story, an emotion, a shared moment. From the creative concept to the live broadcast, SPOA orchestrated everything: artistic direction, graphic design, multi-camera capture, real-time broadcasting. A new live format designed to perform... while cultivating desire.