Olivia Putman x Cogedim

The pitch

Architect's Portrait. Olivia Putman, between memory and future, for Cogedim.

Cogedim wanted to enrich its editorial magazine with a figure embodying architecture, rigor, and contemporary vision. The goal: to strengthen the cultural and inspirational dimension of the brand with its customers and partners.

Customer

Altarea Cogedim

Vertical

II - CORPORATE

immobilier

interview

art & culture

brand content

Portée des travaux

Recording

Concept

Editorial

Production

Post-production

The pitch

Architect's Portrait. Olivia Putman, between memory and future, for Cogedim.

Customer

Altarea Cogedim

Vertical

II - CORPORATE

immobilier

interview

art & culture

brand content

Portée des travaux

Recording

Concept

Editorial

Production

Post-production

Aperçu

Portrait of Olivia Putman, architect and designer (3min45sec)

0:00

Teaser - Portrait of Olivia Putman, architect and designer (15 sec)

0:00

Statistics

average time spent on video format

commitment to premium editorial content

major cultural figure associated with the Cogedim universe

average time spent on video format

major cultural figure associated with the Cogedim universe

commitment to premium editorial content

Our approach

Spoa® has designed and created a sensitive and demanding portrait of Olivia Putman. A carefully crafted editorial writing, an immersive filming, an intimate storytelling around transmission (Andrée Putman heritage), material, sustainability, and design as an added soul. Content conceived as much as a cultural object as a branding tool.

Gallery

Impact & results

The film enhanced Cogedim's premium and cultural positioning. It establishes the brand in a dialogue with major contemporary creators, creating a natural bridge between architecture, lifestyle, and exceptional real estate.