Spoa® has designed and produced an editorial film exploring the exceptional homes that Pierre Bergé shared with Yves Saint Laurent. The film offers an immersion into these iconic interiors, where art, design, and culture converse, and where each piece tells an intimate story. An elegant cinematic treatment, conceived as a heritage and emotional journey.
The films enhanced Sotheby's marketing strategy for the sale by bringing cultural and narrative depth to the presented works. Released prior to the auction, they increased the desirability of the collection and boosted the engagement of collectors and art enthusiasts internationally. Why is this case significant? Because it tells the story of heritage through the lens of place and intimacy. A sensitive narration that elevates the auction to the status of a cultural experience, and establishes Spoa® as a reference partner in heritage storytelling for major auction houses.
Prochains projets.
(2016-25©)
