For the 'Viv'Choc' campaign, SPOA crafted a bold narrative territory blending fashion, cinema, and contemporary photography. With Camille Razat and Etienne Baret as style figures, and the full collaboration of Gherardo Felloni, the artistic director of the house, we envisioned a striking visual story between cinematic tension and baroque elegance. The campaign, conceived as a standalone work, was launched in both photo and film, in a disruptive format that shakes up the codes of luxury communication.